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Pocket Power Rising - A Guide To Mobile Gaming's Growth in Southeast Asia

Pocket Power Rising - A Guide To Mobile Gaming's Growth in Southeast Asia

The gaming industry is enjoying an explosive rate of revenue and audience growth that makes it the envy of even the biggest digital age heavyweights. Download this guide to find out the various rising trends in the Southeast Asia Mobile Game market and essential strategies to stay relevant and ahead of the game    

Why Mobile Gaming and Telcos are the Dream Team

Why Mobile Gaming and Telcos are the Dream Team

According to Newzoo’s Global Games Market Report, mobile will account for 51% of the total games market this year and will be a $100 billion market by 2021. It’s fair to say the market is booming. Within this ecosystem lies multiple partnerships and opportunities. The partnering of the telcos and the gaming developers and publishers makes for an obvious choice, one of huge benefits to both sides.

Download our report including comments from Crispin Tristram, Vice President, Digital Lifestyle Services, Telkomsel Indonesia, to discover:

  • The benefits in mobile gaming which PC gaming and consule gaming can’t replicate
  • Why telcos see mobile gaming as a growth opportunity 
  • How a telco partnership can help mobile gamers 
Why Localisation is important for Mobile Gaming in Southeast Asia

Why Localisation is important for Mobile Gaming in Southeast Asia

APAC game revenue saw an 8.3% YOY growth from 2017-2018 according to Newzoo with the region accounting for a whopping 49.1 % share of the global market in 2018.

In the mobile gaming market both localisation and quality assurance can determine success or failure. Games should be tested to see if they fit into the region’s aesthetic and gaming culture while also seeing if the local infrastructure is compatible with the level of gameplay offered. But why go to the trouble of localising one game to fit many markets? What are the benefits to doing localisation correctly? And what factors need to be considered? We explain all.