3:00 PM Highlighting the Importance of Culture, Localisation and Story-Telling to Successfully Launch and Grow Your Mobile Games
- Aligning your mobile game to the local cultures and sensitivities
- Going beyond language translations- how can you further engage your audience?
- Can cultural sensitivities and game localisation be applied to all mobile gaming genres?
- Lessons learnt from successful launches in the region
This roundtable will focus on the importance of localising your game to ensure that your story and narrative complements the local cultures of the different countries within SEA. The roundtable will also touch on success stories and lessons learnt to enhance your user acquisition strategy.